2009年6月8日星期一

阿爺送大禮 !

六月四只係過幾日,
阿爺見到有十五萬人去悼念六四廿週年。
見到群情洶湧,即刻唔夠膽貽慢。
送份大禮俾香港壓一壓抑香港人既不滿情緒。
有幾大 ?

China Squeezes PC Makers

Beijing Is Set to Require Web Filter That Would Censor 'Harmful' Internet Sites

BEIJING -- China plans to require that all personal computers sold in the country as of July 1 be shipped with software that blocks access to certain Web sites, a move that could give government censors unprecedented control over how Chinese users access the Internet.

The government, which has told global PC makers of the requirement but has yet to announce it to the public, says the effort is aimed at protecting young people from "harmful" content. The primary target is pornography, says the main developer of the software, a company that has ties to China's security ministry and military.

China's Ministry of Industry and Information Technology didn't respond to requests for comment.

The Chinese government has a history of censoring a broad range of Web content. The new requirement could force PC manufacturers to choose between refusing a government order in a major market or opening themselves to charges of abetting censorship.

The software needn't be preinstalled on each new PC -- it may instead be shipped on a compact disc -- giving users some choice. But if installed, foreign industry officials who have examined the software say, it could transmit personal information, cause PCs to malfunction, and make them more vulnerable to hacking. It also makes it difficult for users to tell what exactly is being blocked, officials say.

A spokeswoman for Hewlett-Packard Co., which has the largest PC market share of any U.S. vendor in China, said the company is "working with the government authorities and evaluating the best way to approach this. Obviously we will focus on delivering the best customer experience while ensuring that we meet necessary regulatory requirements."

Susan Stevenson, spokeswoman for the U.S. Embassy in Beijing, said the embassy was studying the new rule to assess its impact. "We would view any attempt to restrict the free flow of information with great concern and as incompatible with China's aspirations to build a modern, information-based economy and society," she said.

The software's Chinese name is "Green Dam-Youth Escort." The word "green" in Chinese is used to describe Web-surfing free from pornography and other illicit content. Green Dam would link PCs with a regularly updated database of banned sites and block access to those addresses, according to an official who tested the product for a government agency.

The May 19 Chinese government notice about the requirement says it is aimed at "constructing a green, healthy, and harmonious Internet environment, and preventing harmful information on the Internet from influencing and poisoning young people."

The software was developed by Jinhui Computer System Engineering Co., with input from Beijing Dazheng Human Language Technology Academy Co.

Bryan Zhang, founder of Jinhui, said Green Dam operates similarly to software designed outside China to let parents block access to Web content inappropriate for children. Some computers sold in China already come with parental-control software, but it isn't government-mandated.

Mr. Zhang said his company compiles and maintains the list of blocked sites, which he says is limited to pornography sites. He said the software would allow the blocking of other types of content, as well as the collection of private user data, but that Jinhui would have no reason to do so. He also said the software can be turned off or uninstalled.

His company plans to transmit new banned addresses to users' PCs through an Internet update system similar to that used by operating-system software and antivirus programs.

The software requirement was outlined in a notice that was issued by China's Ministry of Industry and Information Technology on May 19 but that hasn't yet been publicized by state media. The notice, a copy of which was seen by The Wall Street Journal, says PC makers must ship PCs to be sold in China as of July 1 with the Green Dam software "preloaded" -- pre-installed or enclosed on a CD.

The notice says PC producers will be required to report to the government how many PCs they have shipped with the software. The notice doesn't mention any punitive action for noncompliance.

Sales of PCs in China neared 40 million units last year, second only to the U.S. Chinese company Lenovo Group Ltd. had the largest market share, with 26.7% of units shipped in the first three months of 2009, while H-P had 13.7% and Dell Inc. had 8.1%, according to research firm IDC.

Manufacturers have more than just sales in China to consider when the government asks them to do something: Major PC companies also have investments in factories and research facilities in China.

Dell declined to comment on the software. Lenovo said, "We review all legislation relating to our business," and didn't comment further.

Foreign industry officials say companies have been given little time to properly test Green Dam. "The lack of transparency, the shortness of time for implementation, and the incredible scope of the requirement that is not matched anywhere around the world present tremendous challenges to the industry," said an industry official who has discussed the plans with several major PC makers.

China already operates an extensive Internet filtering system, commonly called the Great Firewall, which blocks access to a range of content, from pornography to politically sensitive sites. Such sites have included those promoting Tibetan independence and the spiritual group Falun Gong; in specific circumstances the government has blocked access to foreign media sites.

But that system blocks content at the network level, and many users circumvent it. The new method could give the government a way to tighten its control, say foreign industry officials who have examined the software.

Having one universal application that opens a link into every computer could also make those computers more vulnerable to cyber attacks. Mr. Zhang said that the software is no riskier than other programs that are updated periodically through the Internet.

Moreover, Green Dam, which is designed to work with Microsoft Corp.'s Windows operating system, could also conflict with other applications, causing glitches or even system crashes, industry officials said.

Wu Weiwei, an official from the government's China Software Testing Center who oversaw testing of the software, said extensive tests of the software have shown no problems.

U.S. Internet companies have for years grappled with demands from the Chinese government to censor content or share potentially private data with police.

Several of the biggest -- including Google Inc., Yahoo Inc. and Microsoft -- joined together last October to announce a set of guidelines for how they would comply with censorship requests from countries such as China, including a promise to be transparent about the requests they receive. But the effort, known as the Global Network Initiative, was criticized by some civil-liberties groups as being short on specifics and not doing enough to fight censorship laws. No computer hardware makers are members of the group.

A Yahoo spokeswoman said that the company would "continue to analyze international developments that may impact our industry." "We strongly support the free flow of information and the right to freedom of expression," she said.

Jinhui's Web site said it has a long-term "strategic cooperative partnership" with a research institute of the Ministry of Public Security on image-recognition technology, as well as long-term "technical cooperation" with the People's Liberation Army's Information Engineering University.

Mr. Zhang said Jinhui has only worked with the Ministry of Public Security on issues concerning pornography.

The Web site of Dazheng, the other software company involved in developing Green Dam, says the company works with the Armored Engineering Institute of the People's Liberation Army, and that it helped the PLA in 2005 produce a system to intercept "confidential" documents.

Wang Jingcheng, deputy general manager of Dazheng, said the Ministry of Industry and Information Technology has "strict regulations and forbids all software companies from collecting any personal information." He added that the software will block content "according to the law."

—Kersten Zhang, Justin Scheck and Nick Wingfield contributed to this article.

Write to Loretta Chao at loretta.chao@wsj.com



如此一來,所有中國人要買個人電腦豈不是要全部都落晒黎香港 ?
促進旅遊業之餘重要催谷本地零售業。
咁多人擁落黎黃金高登,
係咪有需要再起多個高登 ?
真係諗起都「百業興旺」 !
而且近來熱錢太多,都要係時候搵地方散一散。
阿爺諗到條咁既計仔黎送大禮俾香港
真係唔話得 !!!
而且我地可以好自豪咁同外國遊客講
"China is famous for two walls ! Welcome !"



阿爺 ,多L謝wor

2009年6月6日星期六

六六六

六月六日六時,
正是本尊降生之時。
來年態度依然,站在道德之後。
對抗世人所謂「正義」




http://u.nu/7uu9
贈給有緣人
願共勉之 ...

2009年6月2日星期二

Hong Kong 's Newspaper , Dead or Not ?

We have some discussion on twitter about whether newspaper is going to be disappeared in Hong Kong.
For me , I believe that newspaper is still alive in future 5 years…

Firstly ,reading newspaper is a kind of “habit” for Hong Kong citizen. Although more people is getting into online content , newspaper is still their first choice at the morning and the first goods to spend on . The loyalty towards newspaper is still strong.

Secondly, the largest age group of the readers , or what we called the consumer is not actively participate on the internet. They are most likely the age 30+ , which is still not familiar with internet, and of cause , they dun trust anything on the internet. In marketing aspect , they still claimed to have long life-time value .

Thirdly, the authority or what we call the credibility of newspaper in Hong Kong is very high .People living in Hong Kong tends to believe newspaper can bring justice rather than any online media. Therefore, newspaper is responsible for telling the truth( or gossip ?) , and people would still spend $6 on it .

Anyway , "Not dead " doesn't mean that they have a foreseeable future or revenue , they are just existing in this world.

Ps : It 's too hurry for me to provide any statistics here .
(And don't blame on my shitty English , thanks :) )

More to read:

The rebirth of news
Tim Ho : The end of newspaper is coming soon

2009年5月24日星期日

Modern Love = Shit!

女人只需用一個藉口便能為自己辯護
男人卻要用一千個藉口才能為自己申辯

女人總說男人賤,
卻沒有算過,
原來自己的嘴巴更賤。

算了,讓我保持男士應有的風度。
一切也是男人的錯。

2009年5月23日星期六

創造對話



每個做marketing 的人都想做一個word-of-mouth 既campaign
無他,
word-of-mouth 除了傳染力強,
更重要的是可信性高。
正因為這種宣傳方式是以依賴人的說話去傳遞,
所以在這種方法下是容不下虛假、失實和誇大。
一不小心,便很容易有反效果。
就好像早前「好戲量」事件。
即使能夠短時間內讓很多人知道他們的名字,
把所有人的注目都投到他們身上,
卻換來的是世人唾罵。
而近來,看到比較成功的例子就有霸王的洗髮水和大堡礁 。
(當然還有很多,但我最感興趣的就是這兩個)
前者,除了那個成龍x波兒的惡搞廣告外 ( 我一直深信那是霸王自己放出來的 )
他們又以王菲即將為再次復出而拍洗髮水廣告的消息
不斷的發放給傳媒,
以致每個人都在談及他們的廣告。
從而,令到他們吸引到不少耳朵和不少眼球的在等待。
不過,導致他們在人們口中相傳的原因,
我信還是他們的洗髮水真的比較好。
要是那件物品不怎麼樣,怎樣宣傳也沒有用(像「好戲量」一樣)
我的朋友推薦我用了,現在我每天都在用 ,現在的頭髮很黑很亮XDDD

而大堡礁 ,我也很佩服他們的Campiagn
他們舉辦了一個招聘活動,
內容是招聘一份「世上最捧的工作」。
這個招聘吸引了世界各地不同的應徵者,
基本上,世界各地都不斷在談論著這件事情,
不論傳媒還是網上。
每個國家的人都想自己的參加者能夠勝出為自己國家爭光。
就正因為這樣,
電視和網上都不斷播放著當地的情況,
當中不乏當地的優美景色和風貌,
自自然然,就吸引了不少想去旅行的人去當地了。
這次活動可謂盡收了宣傳的效益。

這個活動,又令我想起近來我身邊發生的一樣事情。
早前,我在Mr Thomas Crampton 的Blog 內看到了一則請人的告示。
是關於Mr Crampton 正在幫Ogilvy 請一個Social Media Internship ,
(而剛好Title 又是寫著Amazing job !! 而且應徵者都是從世界各地來的.... )
誰知這樣的一則告示卻為Ogilvy(奧美)在Twitter 上帶來了不少的討論。
當中當然包括我,在Twitter上不斷在說著Ogilvy 。
說著說著,很多人都開始留意到這件事了,
那麼,這是一種宣傳來嗎 ?
其實也是,不過我是甘心情願的幫別人賣廣告XD
(老實說,誰不想在4As 公司工作 ? )
這件事中,我看見Ogilvy的brand-awareness 都提昇了不少。
亦都因為這次事件收了不少宣傳效益。
Anyway, 我亦在這次招聘中認識了幾位都是鍾情於在Social Media 的朋友 :)
希望大家日後都有合作的機會吧


More :
Amazing Job : Social Media Internship at Ogilvy
Jean-Francois posterous
Tim 's Blog

2009年5月18日星期一

誰是王迪詩

近幾日的RSS feed 幾乎被王迪詩的大名所佔據著
身份突然成疑,加上Daisy新書快將面世
在我而言
在種只聽雷聲響,不見雨點下的劇情
和現今一眾「聰明」的Social Media Marketing 公司
所用的Word-of-mouth 策略沒有太大分別
這種策略的好處在於,
便宜,滲透率高,和容易引起廣泛討論
而且加上social media 這利器相助
可信性和Product 本身的曝光率亦大大提高
真的不得不佩服這次策略的成功
因為要做到Word-of-Mouth 是有一定的難度....
而今次,我看到的是一個很成功的例子....

<<免責聲明>>
或許那是我一廂情願的想法
王迪詩的新書快出
壹仔第一千期報導方卓如偷食
陰謀論地很難不令我這樣的去想
背後的所有,都是有人策劃的...

anyway ,
另一才子博客渣沽近來在Blog界卻不聞其響
其實本人對渣沽的身份都甚為有興趣
有沒有人有線索提供?

2009年5月8日星期五

一口蘋果,越吃越上癮(一)




忘記了誰人說過,
「只需付六十多元便可以買下別人數百萬元的經驗,很超值」
(好像是宋漢生,但我真的記不起了)

近來有一本書不得不介紹的。
<<蘋果滋味 - 一咬上癮的行銷管理創意學>>
說到這本書,我的感受應該最深。
去年,因為某機緣,我未畢業便到了壹傳媒幫手搞startup。
就正如Gordon 在搞<<台蘋>>一樣,我們都是一頭開荒牛。
只是我們的壽命比較短已經。
所以當我看到第一頁的時候,已經忍不住買下來了....
我說,這本書是每一位蘋果員工都應該要有的聖經。
它,記載了蘋果的文化,人和事,
最重要,它告訴了我們<<台蘋>>成功的地方,
而且是赤裸裸的把創刊時的東西都記錄了下來。
當中的事實在勾起我不少當時的回憶。

詳細下回再說...

另一件事,
我想我說了之後應該會俾人D7的。
話說我離開蘋果後,剛剛轉到了新公司,
只是一個星期已經,我就想辭職了...
可能你地會認為日子難捱,做住先啦 !
但係呢本書既第一頁同我最有共嗚既一句就係
「退步也是同一順序。先是熱情冷卻,然後效率變慢(因為你冷了,也就懶了,然後必然是慢了) ,最後知道自己再沒有以前那股衝勁和速度,愈來愈落後,愈做愈錯,信心盡失。」
我之前做startup , 需要的幹勁和熱誠比別人多數倍。
我不介意辛苦,不介意付出,不介意輸。
但我介意會被大機構的傳統文化所榨壓,
慢慢的靜下來,到有一天,我開始冷卻,到最後退步和失敗。
我最怕的是這樣 ....
相反,在家中的期間,我學到的東西很多很多。
每晚都不願意去睡,為的就是看多幾本書,吸收多一點知識....
我可不想我的人生就在後悔中渡過....
所以....我想再一次在家糧地了....你們說好嗎 ?